Female Founded in Boulder, CO

1% Donated To Skin Cancer Research

Skin Cancer Foundation Recommended

Certified B-Corp Since 2013

Female Founded in Boulder, CO

1% Donated To Skin Cancer Research

Skin Cancer Foundation Recommended

Certified B-Corp Since 2013

What is UPF?

Ultraviolet Protection Factor (UPF) indicates how much UV radiation (both UVB and UVA) a fabric allows to reach your skin.

Shop UPF Collection

UPF vs SPF

But what is the difference? Actually, a lot.

Ultraviolet Protection Factor (UPF)

 

Sun Protection Factor (SPF)

Measures ultraviolet (UV) exposure time
water icon
Measures sunscreen
burn time
Protects against UVA& UVB radiation.
Sun Icon
Protects against UVB radiation
Long-term protection
Shield Icon
Reapply for safety

UPF 50+
Dermatologist Recommended

Dermatologists emphasize the importance of UPF 50+ protection to prevent sun damage—and Wallaroo hats deliver exactly that, blocking 98% of harmful UV rays.

Shop UPF Collection

"With over 4 million cases of skin cancer each year due to chronic exposure to UltraViolet A & B (rays), sun protection is imperative. I tell my patients that means using sunscreen and wearing a hat, as it’s difficult to protect the scalp with sunscreen."

Dr. Beth Briden, Board-Certified Dermatologist

Skin Cancer Foundation Recommended

Wallaroo hats with UPF 50+ fabric have earned the Skin Cancer Foundation’s Seal of Recommendation, recognizing them as effective sun protection. It's our way of helping you enjoy the outdoors—safely and confidently.

Shop UPF Collection
  • "The UPF 50 protection is a must and the styling of the hat is exquisite. Thank you for producing such beautiful hats."

    David Y.

  • "Wallaroo’s mission to continually bring awareness to (sun protection), was my immediate connection because I am a stage IV Melanoma survivor."

    Katie O., Skin Cancer Survivor

The Flexi-Weave Advantage

Our innovative Flexi-Weave material combines lightweight comfort with durable, packable design. It springs back into shape, making it the perfect travel companion for sun protection on the go.

Shop Flexi-weave
  • Complimentary Shipping

    On all Continental US Orders over $100. Some exclusions apply.
    See Details.

  • Visit Us In Store

    Find us at over 3000 store locations nationwide
    Find a store

  • Need Help with Sizing?

    We’re here to help! Visit our fit finder
    Find your perfect fit