Our Story

When Stephanie Carter and Lenya Shore dreamed up Wallaroo Hat Company in 1999, they had no idea how successful it would become. Their idea: To bring the Australian secret of sun protection to the United States — colorful, broad-brimmed hats with practical features and fashion-forward style. 18 years later, Carter and Shore have built a booming business with a loyal following, all while keeping true to their unwavering passion for giving back.

Stephanie Carter (left) and Lenya Shore (right)
Through the years, Wallaroo Hat Company has always been a business rooted in purpose. Our mission is to help eliminate the threat of skin cancer through information and prevention. The fight against skin cancer is one that concerns everybody, everywhere. According to The Skin Cancer Foundation, over the past three decades, more people have been diagnosed with skin cancer than all other cancers combined.

From the start, our goal has been to craft fashionable and functional hats that make you look and feel great, while providing maximum sun protection. As we like to remind people, “It’s a sunny life. Wear a hat!”.

As a leader in the sun-protective hat industry, Wallaroo takes this health threat very seriously. Our dedication to this cause is the driving force behind both the design of our hats as well as our involvement and contribution to the philanthropic efforts within the community. Learn more about Wallaroo’s commitment to sun protection.

Just as important as why we do business is how we do business. Here at Wallaroo, we believe that we can more powerfully change the world for the better when our efforts are combined with those of like-minded companies. So, we invested significant effort in improving our organization to meet nonprofit B Lab’s rigorous standards of social and environmental performance, accountability, and transparency — and in 2013, Wallaroo Hat Company proudly joined a growing global community of 2,100 companies to become a Certified B Corporation®. As a B Corp, we use the power of business to solve social and environmental problems.

Furthermore, we wouldn’t be where we are today without our amazing team. We take pride in creating an environment where our employees feel vested in their jobs and are happy to come to work each day. During the course of each year, Wallaroo holds several team-building activities that support causes we feel passionate about, giving our team the opportunity to bond and grow outside of the corporate office. These experiences also allow our employees to witness the direct impact that Wallaroo has on the skin cancer prevention front, all while interacting with customers that support our brand.