The Wallaroo Story
When we started Wallaroo 19 years ago, I was sure of our purpose — to craft sun-protective hats that make you look and feel great. Inspired by visits to my husband's family in Australia — where the threat of skin cancer has long been understood — I wanted to share that awareness far and wide.
From our home base in Colorado, we draw inspiration from nature — the earthy tones of the Rocky Mountains and the brilliant blue of the sunny skies. We focus on quality craftsmanship and functional, fashionable designs so your Wallaroo hat can go with you on all your adventures. We want you to get out there — to play, hike, swim and explore — with complete confidence, knowing you're covered in style.
As a leader in our industry, we also think it's important to look beyond the bottom line. We truly appreciate our amazing employees, and we make time to have fun together. Our commitment to skin cancer education and prevention is ongoing (see side bar), and in 2016, Wallaroo became a Certified B Corporation, joining a global community of companies committed to changing our world for the better. Together, we can make a difference.
Yours in love and adventure,
Stephanie Carter, President
Through the years, Wallaroo Hat Company has always been a business rooted in purpose. Our mission is to help eliminate the threat of skin cancer through information and prevention. The fight against skin cancer is one that concerns everybody, everywhere. According to The Skin Cancer Foundation, over the past three decades, more people have been diagnosed with skin cancer than all other cancers combined.
As a leader in the sun-protective hat industry, Wallaroo takes this health threat very seriously. Our dedication to this cause is the driving force behind both the design of our hats as well as our involvement and contribution to the philanthropic efforts within the community. Learn more about Wallaroo’s commitment to sun protection by clicking on our "Serious Sun Protection" link.
Just as important as why we do business is how we do business. Here at Wallaroo, we believe that we can more powerfully change the world for the better when our efforts are combined with those of like-minded companies. In 2013, Wallaroo Hat Company proudly joined a growing global community of 2,100 companies to become a Certified B Corporation®. We invested significant effort in improving our organization to meet nonprofit B Lab’s rigorous standards of social and environmental performance, accountability, and transparency — and as a B Corp, we use the power of business to solve social and environmental problems.
Finally, we wouldn’t be where we are today without our amazing team. We take pride in creating an environment where our employees feel vested in their jobs and are happy to come to work each day. During the course of each year, Wallaroo holds several team-building activities that support causes we feel passionate about, giving our team the opportunity to bond and grow outside of the corporate office. These experiences also allow our employees to witness the direct impact that Wallaroo has on the skin cancer prevention front, all while interacting with customers that support our brand.
From the start, our goal has been to craft fashionable and functional hats that make you look and feel great, while providing maximum sun protection. As we like to remind people, "It's a Sunny Life. Wear Your Hat."