Whether you’re hitting the ski slopes, hanging out by the campfire, or building a snowman, the winter sun can cause as much damage to your skin as the summer sun. While science tells us that the UV (ultraviolet) index is lower in the winter compared to warmer months, the sun’s rays are actually intensified by the reflection of snow. It's a common misconception that heat is the main cause of sunburn and skin cancer. In actuality, it's the sun’s ultraviolet rays. With snow being highly reflective, it can collect up to 90% of UV radiation from the sun, causing twice as much exposure to UV rays than without snow. If you live at a higher altitude, like Wallaroo’s home base in Boulder, Colorado, the atmosphere is thinner and absorbs less UV radiation from the sun. UV radiation intensity increases by about 10 to 12 percent for every 1000-meter increase in altitude.
To protect yourself, Wallaroo’s line of wide-brimmed UPF hats, and their new face masks, have got you covered. Each product is made with fabrics tested by the Australian Radiation Protection Agency and blocks 96 to 97.5% of the sun’s ultraviolet rays. With a wide variety of chic and cozy styles, Wallaroo makes sure your skin is protected, while looking fabulous in all your snow-day photos.